Question

You are spokesman for the launch of a new electric car by a leading car manufacturer. Determine three key messages and then turn them into sound bites. Practise the sound bites in team with one person playing the journalist. And how can bridges help spokesperson stay on message when an interviewer is asking questions on a topic

Answer 1

As a spokesman one need to speak on behalf of inustry or company launching a new product,

Now, on the given question let us say "Falcon" as brand name a new electric car launched by the company, the bird falcon a genious bird with pointed wings and long tail that is if traind hunt its prey could reach the target sharply.

Thus, basing on the deep meaning of the brand name need to develop some key messages or tag lines that must indicate the quality of the commodity and strictly reach the consumer.

thus mesages

as the brand name falcon

1. wings with fire 2. hunting zone 3. target gain etc

now if these terms you need to practice with your team a person who is acting as journalist

bridges help spokes man stay on message when interviewer asking questions

Introduce about the electric car confidently on behalf of company start answering questions and the bridges and train people too help him to reach his target of promoting the product

if you get question regarding the caption wings with fire----- the bird well known for speed thus suits your product indicating strnght and speed.

hunting zone- indicating, with skilled manufacturer the product made to reach the needs of the consumer .

target gain - this is not less than a sports car thus, used the term target gain.

If spokesman well versed with the product and he understands the brand name with deep meaning and able to explain the product he can easily stay on hismessage when interviwer asks the questions.

The role of spokes man is vital when he stads to represent on behalf of company product .