Jessica Alba, a famous actress, starts the baby and family
products business, The Honest Company, with Christopher Gavigan.
Alba and Gavigan set up their site so families can choose what
kinds of non-toxic, all-natural products they'd like to use and get
them in a bundle. Families can choose all kinds of products from
food to hygiene necessities and cleaning supplies. Suppose they are
thinking of expanding their business into five domestic markets:
Phoenix, Dallas, Chicago, New York, and Atlanta. Assume...