In: Economics
Congratulations, you were just hired as a consultant to Coke Cola. They are planning on rolling out a new line of fruit based bottled water in your home country. They want you to research the externalities in your country in depth. They want you to look at Coke's domestic externalities and recommend adoptions which need to be made. They want you to identify potential markets within your country. Develop a customer profile. Finally they want you to identify channels of distribution and key ideas for their promotional campaign????