Question

Based on your knowledge of the current and prehistory information of McDonalds corporation, along with various research;

1. Please conduct an Enviromental Analysis. Include the following criteria: Technological, social cultural , Economical, Political legal, International. Provide information for each aspect provided preferably in table format, sentence format is helpful as well if table format is an Inconvenienc.

Thank You

Answer 1

McDonald’s is undoubtedly one of the largest food chains across the world ,serving a countable infinite number of customers on a daily basis. The company has gained its name as well as fame due to several reasons. It has maintained its food quality, quick service, neat and clean ambience, ethics and several other requisite aspects for maintaining a franchise. McDonalds have achieved its unique position amidst this competitive market because of several reasons: Experienced Management, Customer-friendly policy, high-end operational system, modern infrastructure, information system etc. all have helped it all along its way since its initiation in the year 1948 in U.S.A. It was a huge success since its emergence. Since 1955 it is regarded as “McDonals Corporation” after its foundation by Ray Kroc. Post 1967 it extended its wings across the world. McDonald Corporation’s Annual Report of 2008 claims the corporation as an operative one with 3200 restaurants across 117 countries. Not only in food service retaining but it may provide huge range of opportunities for quite a large number of people worldwide. Being a large company its shareholders are also gainful to it, the reason is simple: it yields huge returns for the shareholders. However one can criticize McDonald’s for its junk food and high turnover rates.

However this was a back-story as well as a brief introduction regarding McDonald's business. Now the main answer should focus on the analysis .McDonald’s is no doubt a global icon in the fast food market and is fast becoming very popular in markets of India and China and Brazil.


Based on the above information one thing can be easily concluded that McDonald's is currently experiencing a setback from both political as well as social spheres. People has become more conscious about the risk of obesity and have realized the aftereffect of environmental degradation . So the company is continuing its process of tapping developing economies and emerging economies, on the other hand it is frequently changing its policies in North America and Europe without altering the basic framework there. So it can be said that the company has gained quite a lot of experience regarding the manipulations of market activities in order to sustain amidst the changing external conditions.