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In: Operations Management

Explain the cultural attributes that are commercialized for tourism.

Explain the cultural attributes that are commercialized for tourism.

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Expert Solution

Cultural attributes that are commercialized for tourism.

  • Cultural tourism is the act of travellers visiting particular destinations in order to experience and learn about a particular culture. This can include many activities such as; attending events and festivals, visiting museums and tasting the local food and drinks.
  • Cultural tourism can also be an unintentional part of the tourism experience, whereby cultural immersion (with the local people, their language, customs, cuisine etc) is an inevitable part of a person’s holiday.
  • Cultural tourism is an instrument for economic development that achieves economic growth by attracting visitors outside the community-host who are motivated generally or partially by an interest in the historical, artistic, scientific or related to lifestyle and traditions reality and facts of a community, region, group or institution. Such a travel is focused on the feeling of the cultural environment, including landscapes, visual and performing arts, lifestyles, values, traditions and events. Tourism is looking for ways to create "marketable tourism products" as well as environment for work and life. Cultural-cognitive tourism is an interaction between cultural, ethnic and historical components of the society or of the place to be used as resources to attract tourists and tourism development.
  • In fact, culture can be depicted by two concentric circles:
  • -Inner circle, which represents the cultural heart, i.e. more traditional or basic elements of culture, understood as what people do or produce as a culture;
  • -Outer circle represents the way of life or the style of livening of the population in a particular place.

Inner circle represents the main elements of the cultural tourism, which can be divided into two parts, i.e. tourism of the art heritage (cultural assets related to the products of the past) and tourism of the art (related to the contemporary cultural production such as the presentation of the visual rats, modern architecture, literature and others).

Outer circle represents the secondary elements of cultural tourism, which can be divided into two categories: the life style (elements such as beliefs, cuisine, traditions, folklore and others) and the creativity sector (fashion, design, web and graphical design, cinema, media and entertainment and others).

Cultural tourism is an instrument for economic development that achieves economic growth by attracting visitors outside the community-host who are motivated generally or partially by an interest in the historical, artistic, scientific or related to lifestyle and traditions reality and facts of a community, region, group or institution. Such a travel is focused on the feeling of the cultural environment, including landscapes, visual and performing arts, lifestyles, values, traditions and events. Tourism is looking for ways to create "marketable tourism products" as well as environment for work and life. Cultural-cognitive tourism is an interaction between cultural, ethnic and historical components of the society or of the place to be used as resources to attract tourists and tourism development.

In many countries the two circles tend to gather to form a single cultural offering in which both aspects are mutually complementary.

Based on the above proposed definition there are subcategories of cultural tourism, which are able to contribute to the determination of the trends and characteristics of the most important market segments based on motivations and behavior as well as tourist activities exercised:

• Heritage tourism;

• Art tourism;

• Creative tourism;

• Urban cultural tourism;

• Rural cultural tourism;

• Local cultural tourism;

• Contemporary cultural tourism.


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