In: Economics
One could argue that there are differences between men and women in terms of what they are looking for in frozen dinners, specifically in terms of portion size. This means that a segmentation of the frozen dinner market based on gender meets the criteria of ____________________.
substantiality |
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responsiveness |
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accountability |
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accessibility |
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identifiability |
One of the benefits of many types of survey research is that _________________________________________.
we can find out what a large group of people think and feel about certain topics or things |
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it will provide insights into how our products are actually used |
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it taps into behaviors that consumers are not aware of |
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it is the most objective research method of all the options available to marketing researchers |
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anyone can conduct a good survey with little to no training |
Product positioning is the process of ____________________________.
creating the desired image of the firm's product with respect to its competition |
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pricing the product to be at a competitive level with other brands on the market |
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competing with other brands for the best position on the shelves of retail stores |
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finding the right channel of distribution for a product |
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finding the correct location for retail outlets to sell a product category |
When estimating how many aluminum cans it will be able to sell in the next year, Ball Corporation, the largest manufacturer of recyclable aluminum cans, uses an estimate of whether consumers will want to buy more or less drinks in cans. This illustrates that demand for a business product is _____________________.
joint |
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elastic |
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fluctuating |
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inelastic |
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derived |
One of the downsides with focus group research is that ________________________________________.
the results from such a study may not be representative of the bigger group of consumers we might be interested in |
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the amount of information it provides is very limited |
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it is hard to find enough people to meet the 100 person threshold for valid focus groups |
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the information we get reflects what the people in the focus group think and feel about a particular issue |
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these types of studies cannot be conducted online |
Ques 1 ) Part A ) Substantiality
Since substantiality talks about the proportion or size as discussed here about varied male and female portion size variation, this is the required criteria.
Ques 2 ) Part A we can find out what a large group of people think and feel about certain topics or things
Since surveys are used to understand how a population feels, and with varied research types we can better understand varied feelings of topics or things.
Ques 3) Part A creating the desired image of the firm's product with respect to its competition
Product positioning would be placing the product in minds of the product’s target audience w.r.t. the competition.
Ques 4) Part D Derived.
The demand for cans is derived from the demand for the demand for drinks. If demand for drinks rise, the demand would cans will rise automatically and vice versa.
Ques 5) Part A the results from such a study may not be representative of the bigger group of consumers we might be interested in
Although people in focus group are very selectively selected, but still it may not be able to provide a representation of larger population.
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