Question

In: Economics

One could argue that there are differences between men and women in terms of what they...

One could argue that there are differences between men and women in terms of what they are looking for in frozen dinners, specifically in terms of portion size. This means that a segmentation of the frozen dinner market based on gender meets the criteria of ____________________.

substantiality

responsiveness

accountability

accessibility

identifiability

One of the benefits of many types of survey research is that _________________________________________.

we can find out what a large group of people think and feel about certain topics or things

it will provide insights into how our products are actually used

it taps into behaviors that consumers are not aware of

it is the most objective research method of all the options available to marketing researchers

anyone can conduct a good survey with little to no training

Product positioning is the process of ____________________________.

creating the desired image of the firm's product with respect to its competition

pricing the product to be at a competitive level with other brands on the market

competing with other brands for the best position on the shelves of retail stores

finding the right channel of distribution for a product

finding the correct location for retail outlets to sell a product category

When estimating how many aluminum cans it will be able to sell in the next year, Ball Corporation, the largest manufacturer of recyclable aluminum cans, uses an estimate of whether consumers will want to buy more or less drinks in cans. This illustrates that demand for a business product is _____________________.

joint

elastic

fluctuating

inelastic

derived

One of the downsides with focus group research is that ________________________________________.

the results from such a study may not be representative of the bigger group of consumers we might be interested in

the amount of information it provides is very limited

it is hard to find enough people to meet the 100 person threshold for valid focus groups

the information we get reflects what the people in the focus group think and feel about a particular issue

these types of studies cannot be conducted online

Solutions

Expert Solution

Ques 1 ) Part A ) Substantiality

Since substantiality talks about the proportion or size as discussed here about varied male and female portion size variation, this is the required criteria.

Ques 2 ) Part A we can find out what a large group of people think and feel about certain topics or things

Since surveys are used to understand how a population feels, and with varied research types we can better understand varied feelings of topics or things.

Ques 3) Part A creating the desired image of the firm's product with respect to its competition

Product positioning would be placing the product in minds of the product’s target audience w.r.t. the competition.

Ques 4) Part D Derived.

The demand for cans is derived from the demand for the demand for drinks. If demand for drinks rise, the demand would cans will rise automatically and vice versa.

Ques 5) Part A the results from such a study may not be representative of the bigger group of consumers we might be interested in

Although people in focus group are very selectively selected, but still it may not be able to provide a representation of larger population.

Pls Upvote. Thanks :)


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