Question

Case:

What are the strengths and weaknesses of lonely planet( a travel guidebook) company. How company can grow in 3-5 years? describe it by using strategic planning and SWOT analysis

Answer 1

Lonely planet is a travel guide book company and has its strengths and weaknesses.A travel guide is an essential thing that one should take because the information contained in it are accurate.Lonely planet is an authority when guidebooks are taken into consideration. The guidebook contains basic phrases that a person can use when in a foreign country. It also contains good information about accommodation and how to get around the place.It is informative and interesting.It allows travelers to research and make all arrangements in advance. The weaknesses are that sometimes the information are confusing.The book is very heavy and carrying it is a problem.The guide does not contain information about restaurants ,activities, attractions , night life etc.

SWOT analysis means strengths , weaknesses,opportunities and threats.Strengths describe positive attributes that a company has.They tell what a company should do to do well .Weaknesses are internal negative factors of a business.What does the business lack like expertise or lack of skills or technology..Opportunities are external attractive factors that will make a business prosper.Threats are external factors which are not in the control of business and may create risk of the company.SWOT results can be turned into strategies by doing TOWS analysis. As for eg strengths can be used to maximise the opportunities and minimize threats.and weaknesses.