Question

what are the prioritized list on Amadeus company, include the strengths, and weaknesses to mitigate. each item in the list should have supporting rationale

Answer 1

Amadeus is a company operating globally in travel and technology market. It has been doing this from the past 30 years. It gives end to end travel technology services to customers to further serve their customers . Their innovation and technology helps to make traveller's 'real world' journey experience better.

• R&D as a strategic Priority : Amadeus ranked as the second largest R&D investor in the software and services sector in Europe. R&D teams conceive, design, develop and maintain some of the world’s most complex, widely available real-time information systems accessed daily by hundreds of thousands of travel professionals and end users in almost all areas of the travel industry. R&D investment figures are increasing and they are between 15-17 % of revenue.

Prioritised list on Amadeus company

• Accessibility and social impact
• Environmental Performance
• Industry Standard
• Regulations and public policy
• Consumer and passenger rights
• Overall industry sustainability

Accessibility and social impact :

Technology for Good In partnership with customers and global NGOs, they provide technology and data solutions that respond effectively to their commitments toward inclusive social development.

Knowledge and Skills Transfer In collaboration with local governments, their customers and development organizations, they equip young people with skills that the digitalized travel and tourism industry requires.

Community Support they engage in a wide array of community support programs around the world, supporting projects to reduce poverty and inequality. Amadeus has 248 partnerships with intergovernmental and non-profit organizations, educational institutions and public and private sector leaders in the travel industry.

Environmental Performance

In order to raise awareness of aviation carbon emissions, support the use of a common methodology to estimate carbon emissions per passenger and encourage mitigation actions, Amadeus and ICAO have a long-term agreement in place whereby Amadeus uses ICAO’s carbon calculator on its distribution platforms, providing travelers with information about greenhouse gas emissions released during their trips. ICAO’s carbon calculator brings the benefits of commercial neutrality, legitimacy to represent the aviation industry and global reach. It act as strength to the amadeus.

Risk in Environmental performance and weakness to mitigate :

Amadeus operates in over 190 countries. The risk of climate change impact and/or extreme weather events affecting any of these communities is therefore very high. For mitigation follow the sun customer service network

Some countries like France have already passed legislation mandating corporations to build and report carbon footprint inventories. In the specific sector of transport. Amadeus can help corporations gather the data required for this reporting.

Industry Standard :

Amadeus is a long-time strategic partner of the International Air Transport Association (IATA), and engages actively with the airline community in the development of industry standards.

To ensure broad industry engagement, Amadeus is also a member of the Airline Distribution Stakeholder Forum (ADSF), an open forum comprising trade associations in indirect airline distribution, including travel agencies.

Active engagement by amadeus in the development of new industry standards is needed to ensure that IATA’s standards actually improve the efficiency of the airline distribution value chain and take into account the needs and requirements of all stakeholders in it.

Regulations and public policy :

Amadeus is frequently asked to contribute to regulatory reviews or give inputs to policy initiatives, especially those that relate to or are enabled by technology

Amadeus collaborate in their own trade associations and partner with airline and travel agency customer organizations to work toward common public policy goals.

At industry level, Amadeus is represented indirectly through our memberships in the European Technology and Travel Services Association (ETTSA) and the US Travel Technology Association (TTA).In North America, TTA advocates for public policy that promotes fair competition, industry standardization and improved price transparency for consumer.

Consumer and passenger rights :

Passengers and consumers are important stakeholders in most of the policy and regulatory initiatives launched by the EU in the transport environment. Amadeus endorse some of the issues and requirements that these stakeholders have when travelling.

they provided input for the rail passenger rights regulatory initiative launched by the European Commission’s transport unit, as well as for its consultation study conducted on passenger rights across all transport modes.

In the US, the Trump administration has stopped regulatory processes that were initiated under Obama to strengthen transparency and consumer rights in a highly consolidated airline market. Generally, authorities seem to struggle with effectively enforcing legislation passed years ago in a marketplace where business practices have evolved and new players have entered. This a issue for Amadeus.

Overall industry sustainability :

Long-term industry sustainability requires determined and joint industry action on issues like climate change, use of natural resources or comprehensive management of fast-growing tourism destinations. Amadeus responds to this challenge with a holistic approach, conscious that action is required internally, externally and in cooperation with industry peers.

industry sustainability can more easily be achieved if all industry stakeholders work together toward this common objective.