What are strengths and weaknesses and how does the firm
identify them? What are some strengths and weaknesses of your own
firm (either real-life employment or simulation firm)?
How do the perspectives on competitive advantage differ when
comparing brick-and-mortar stores to online businesses (e.g., Best
Buy versus Amazon, Barnes & Noble versus Amazon, The Gap versus
Thread less, Nordstrom versus Zappos, and so on)? Make
recommendations to brick-and-mortar stores as to how they can
compete more effectively with online firms....