Which of the following adoption categories often includes individuals who are well respected or who hold...

Which of the following adoption categories often includes individuals who are well respected or who hold central positions in their community, meaning that their broad influence helps an innovation start to take off and spread through a social system?

		Innovator
		Early Adopter
		Early Majority
		Laggards

Opinion leaders tend to be early adopters and are often the first to adopt
an innovation.

True

False

What does the S-shaped curve associated with Diffusion of Innovation Theory depict?

	A.	the adoption rate of the innovation over time
	B.	the relative advantage of the innovation over what it replaced
	C.	the general pattern that most innovations follow in terms of the number or percentage of adopters, when the innovation is successfully picked up in a social network
	D.	all of the above
	E.	A and C only

Which of the following describes a potential communication channel as defined by Diffusion of Innovations Theory?

		health communication
		social networks
		media
		all of the above
		none of the above

Solutions

Expert Solution

1) Early Adopters are the most influential people in the market , they have high degree of leadership and high social status and hold the central position in society .

Early Majority is the class of highly risk averse and with average social status .

Laggards are the low socio economic status and have values traditional methods of managing things and highly averse to risk and changes .

So, the correct option is B , early adopters .

2) False , because the innovators are the first to adopt the innovation not early adopters .

3) The S-shaped curve associated with Diffusion of Innovation Theory depict the cummulative rate of adoption means the diffusion actually which shows the speed at which the participants adopt the innovation in contrast to the time .

So, the correct option is A , that is , the adoption rate of the innovation over time .

4) The potential communication channel as defined by Diffusion of Innovations Theory are the social sciences platform or any social system . The nursuing is also the communication channel by this theory .

So, the correct option is C , all of these ( the nursuing and social networks media ) .

Nightingale answered 1 year ago

Next > < Previous

Related Solutions

A. Who are the individuals that do well in changing labor markets? A. The individuals who...

A. Who are the individuals that do well in changing labor markets? A. The individuals who are most flexible in who they work for B. Those who understand markets with scarce demand and high supply C. Only those who are smartest with the best degrees and colleges D. Those who understand markets with high demand and scarce supply What are the main factors that are altering supply and demand in labor markets (select all that apply) A. Technology companies that...

RISK SHIFTING AND BONDHOLDERS - It is often argued that bondholders who plan to hold their...

RISK SHIFTING AND BONDHOLDERS - It is often argued that bondholders who plan to hold their bonds until maturity and collect the coupons and the face value are not affected by risk shifting that occurs after they buy the bonds, because the effect is only on market value. Do you agree? Explain.

Answer the following question: Promoters are individuals who form the corporation, and often receive stock in...

Answer the following question: Promoters are individuals who form the corporation, and often receive stock in exchange for their efforts. Ture/False An advantage of a partnership over a corporation is that an interest in a partnership can be freely traded in the open market. Ture/False The state of Delaware offers corporate-friendly laws in order to incentivize companies to incorporate in Delaware Ture/False A corporation, like a natural person, is entitled to due process under the law. Ture/False If corporate officers...

Defend or refute the contention that individuals who persistently hold on to the deceased should enter...

Defend or refute the contention that individuals who persistently hold on to the deceased should enter therapy. Present a personal profile of an individual “holding on to the deceased.” What does that phrase mean? After you have established this understanding and image, address the role of therapy.

Often it is found that individuals who come in contact with an infected individual do not...

Often it is found that individuals who come in contact with an infected individual do not acquire the disease later. Give two explanations for this observation.

Which one of the following statements, about the ability of retail producers who do not hold...

Which one of the following statements, about the ability of retail producers who do not hold a surplus lines license to place surplus lines insurance with an insurance customer, is true? Select one: a. They are free to place this business directly, on their own b. They may not become involved in surplus lines insurance in any way c. They may place this business only through a licensed surplus lines intermediary d. They may place this business on their own,...

Sort the following items into the correct categories. Which bonds rely on an association between opposite charges to hold a molècule or molecules together?

Sort the following items into the correct categories. Which bonds rely on an association between opposite charges to hold a molècule or molecules together? Which does/do not? lonic borid Hydrogen bond Covalent bond

in considering the aforementioned definition, which of the above are generally well addressed? Which are often...

in considering the aforementioned definition, which of the above are generally well addressed? Which are often overlooked? Explain.

We noted that people who like clear-cut categories often experience frustration when they try to understand...

We noted that people who like clear-cut categories often experience frustration when they try to understand lesbians and bisexual women. Discuss Lisa Diamond’s research about the fluid nature of sexual orientation, the experiences of bisexual women, and theories about sexual orientation. Lesbians, bisexuals, and single women all have lifestyles that differ from the traditional norm. What are people’s attitudes toward women in these three groups

4) In which of the following situations would a court hold likely hold Barney liable for...

4) In which of the following situations would a court hold likely hold Barney liable for copyright infringement? Explain for each one why or why not. (a) At the library, Barney photocopies 10 pages from a scholarly journal related to a topic on which he is writing a term paper. (b) Barney makes leather handbags and sells them in his small leather shop. He advertises his handbags as “Vutton handbags” hoping that customers might mistakenly assume that they were...

Subjects