Question

In: Nursing

Which of the following adoption categories often includes individuals who are well respected or who hold...

Which of the following adoption categories often includes individuals who are well respected or who hold central positions in their community, meaning that their broad influence helps an innovation start to take off and spread through a social system?

		Innovator
		Early Adopter
		Early Majority
		Laggards

Opinion leaders tend to be early adopters and are often the first to adopt
an innovation.

True

False

What does the S-shaped curve associated with Diffusion of Innovation Theory depict?

	A.	the adoption rate of the innovation over time
	B.	the relative advantage of the innovation over what it replaced
	C.	the general pattern that most innovations follow in terms of the number or percentage of adopters, when the innovation is successfully picked up in a social network
	D.	all of the above
	E.	A and C only

Which of the following describes a potential communication channel as defined by Diffusion of Innovations Theory?

		health communication
		social networks
		media
		all of the above
		none of the above

Expert Solution

1) Early Adopters are the most influential people in the market , they have high degree of leadership and high social status and hold the central position in society .

Early Majority is the class of highly risk averse and with average social status .

Laggards are the low socio economic status and have values traditional methods of managing things and highly averse to risk and changes .

So, the correct option is B , early adopters .

2) False , because the innovators are the first to adopt the innovation not early adopters .

3) The S-shaped curve associated with Diffusion of Innovation Theory depict the cummulative rate of adoption means the diffusion actually which shows the speed at which the participants adopt the innovation in contrast to the time .

So, the correct option is A , that is , the adoption rate of the innovation over time .

4) The potential communication channel as defined by Diffusion of Innovations Theory are the social sciences platform or any social system . The nursuing is also the communication channel by this theory .

So, the correct option is C , all of these ( the nursuing and social networks media ) .

Nightingale answered 1 year ago

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