Question

Where does the company compete? What is the market? Don't just list the obvious, think about offshoots of their core business and define them all.

What is your company's value proposition? What does it mean to customers?

What assets and competencies does your company appear to have?

Define at least 1 functional area strategy or program of the company

Answer 1

Answer:

FedEx is a multinational American company engaged in the courier service across the global market.

The company competes in the courier service field in the global market with the global players like UPS, DHL and YRC etc.

The market is the courier service market in the global world and these courier services are required at each and every locations of the world market. Hence FedEx is supporting these services in the global market.

The core business of FedEx is the courier service business. They are expert in courier services and they have setup and infrastructure that can support the courier services at global world level. FedEx has other subsidiaries as FedEx Logistics, FedEx Corporation, FedEx Ground, FedEx Express, FedEx Office, FedEx Cup etc.

The company's value proposition is to courier the materials from one location to another location at the standard lead time and at standard pricing. So the value proposition is courier service including loading and unloading of the material and delivery of the material at destination location. It mean to customers as that customer will get their material shipped from one location to another location with adequate tracking updates at quoted pricing and lead time.

The assets and competencies our company appears to have are as below

Assets – Courier supporting equipment and accessories, offices, employee, system, etc. Competency it has is expertise in courier business, knowledge, know-how, processes, capabilities etc.

One functional area strategy: the functional level strategy of the company is to deliver the material with fastest lead time possible @ competitive pricing. Thus the company wants to ensure that lead time and pricing are competitive in the market.