Question

Please provide introduction (mission, vision, and competitive advantage), history, and background information for the following company.

Company: Kohl's (department store company)

Answer 1

Kohl's is an American Departmental Store Retail chain , founded by Maxwell Kohl in 1927. The company is headquartered in Menomonee Falls, Wisconsin.

Mission, Vision: Kohl mainly focusses on the Greatness Agenda, i.e, a framework based on 5 pillars- amazing product, incredible savings, personalized connections, winning teams and easy experience. Subsequently, the goal is to be the most rewarded omnichannel retailer in America.

Values: Kohl puts its customers first and strives on a 'yes we can' attitude that is imbibed at all levels of the Organization. It belives in acting with integrity, building great teams, driving great results with full accountability.

History: The first department store was opened in Brookfield in 1962. In 1992, there were around 76 Kohl stores in the Midwest, during this time the Company also went public. As of today, Kohl operates as much as 1100 stores across 49 states, both offline and online (e-commerce platform).

Competitive Advantage: Test-ready-and-react strategy (back to basics approach) implemented by Kohl has helped the Company garner its huge market share owing to its simplified business style. Successful retail is about having the right kind og product at the right place and time and this is ensured by Kohl via its Test-ready-and-react strategy that facilitates faster and efficient product selection, elimination and innovation.