Question

What does it mean for a company to have a sustainable competitive advantage? Provide examples of two companies that in your opinion have a sustainable competitive advantage.

Answer 1

Sustainable competitive advantage

Sustainable competitive advantages are required in today’s global environment. It is kind of attributes or assets of a company that no other company in the world can duplicate or exceed the position of the company that are already specialised with. It is a superior favourable position over competitors in terms of attributes or assets.

For example

Google

Google as a search engine is the best competitive advantage over the competitors. The innovation and size of the market of google learns that competitive advantage of internet search is the sustainable competitive advantage that appear more difficult for any competitor to over come the google competitive advantage in future.

Facebook

Facebook a massive user base in social networking websites. The main sustainable competitive advantage for facebook is its massive user base. It is a threat to any rival companies in the network to beat the facebook in future. As long as facebook retains those users in the custody of facebook, no competitor can overcome in the mere future.