In: Operations Management
Let’s say that a seller has a house she wants to sell for $150,000. She asks the real estate agent to list it for sale at $160,000, but tells the agent not to entertain any bid below $140,000. An interested buyer, who can afford a mortgage at current rates if the total price is below $145,000 (his limit), looks at the house and likes it enough to put in an offer of $138,000. This situation could be characterized as:
Group of answer choices
e) An opportunity for the agent to renegotiate her fee with the seller.
c) A bad BATNA for the buyer
a) A positive ZOPA
b) A negative ZOPA
d) A bad BATNA for the seller
Answer – A bad BATNA for the seller
BATNA refers to Best Alternative To Negotiated Alternative. Seller has specifically asked to not entertain any bid below $1,40,000. So, buyers bid of $1,38,000 is bad alternative for the seller as the seller wants to sell it for at least $1,50,000.