Question

In: Economics

what is the protection of inteluctal property for Mercedes Benz

what is the protection of inteluctal property for Mercedes Benz

Solutions

Expert Solution

The provision of Intellectual Property Rights have been successful at keeping the reputation of “Mercedes Benz” true to their motto- “The Best or Nothing”, which clearly identifies the necessity of protection practices to uphold a brand name. A brand protection strategist’s major work is to devise a well planned approach towards protection from counterfeiting, piracy and infringement. Detection of fakes and infringement is the first step of the ladder, followed by a legal action to cease any abuse against the brand name. With the aim of restricting infiltration of fake products into the market, the brand protection service companies concentrate on rigorous market monitoring, relying on their greater access to the resources and the market.

Daimler has thought to achieve an innovative and informative Digital Offering. Daimler must protect their Intellectual Property, including their patents, trademarks and copyrights. All text, images, graphics, audio/video and animation files and their arrangements are protected by the copyright of Daimler AG or Mercedes-Benz South West and other legislation for the protection of intellectual property. They must not be used for commercial purposes, nor copied or modified for use on other websites. Some Mercedes-Benz South West web pages contain material protected by the copyright of those who have provided it.


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