Question

Question: Considering the  strengths and weaknesses of McDonald’s evaluate its product, price and promotion strategy to respond to changes taking place in different elements of the marketing environment.

Answer 1

Here we will be discussing the product price and promotion strategy to respond to the changes taking place in different elements of the marketing environment.

It gets known that McDonald's is doing well in many nations. It has always been one of the most popular brand white comes to the snacks and beverage brand. Nevertheless, there is a need for some strategies to get implemented in the organization to make it more improvise and developed while adapting to the different elements of the marketing environment. In today's time, changes are very dynamic and frequent; therefore, there is a need for proper product, price and promotion strategies to respond to those frequent changes in different elements of the marketing environment.

People are more rational in today's time, it is imperative to attract people towards our organization/product. Therefore, McDonald should choose an intensive advertisement technique to promote its product and brand by using this promotional strategy of great advertisement. Furthermore, when it comes to the product, the McDonald's is famous for providing the quality product with the customer to feel wholly attracted to the brand. They become the most loyal customers of McDonald's while on the other hand price plays a vital role when it comes to the improvising the strengths and weaknesses of the McDonald's it is essential to make a price which is affordable by every class of people with the premium quality of the product that they are offering to the customers.