Characteristics of "Live Test Campaign" 1. It is a creative idea of campaigning. 2. There is...

Characteristics of "Live Test Campaign"

1. It is a creative idea of campaigning.

2. There is live set up arrangement.

3. Outcome of the test is uncertain.

4. Audience get thrill to watch live test campaign.

EXPLINE MORE THESE CHARACTERISTICS and GIVES EXAMPLES OF EACH ONE.

Expert Solution

Live test campaign is one if the latest technique used, which is more creative than other campaigns. As we know that in live test campaign everything happens live and their is more possibility that audience get thrilled to watch the live campaign. This is one of the good strategy to boost the overall process of the campaign.

The characteristics of live test campaign are as follows:-

_The live test campaign helps to test the product features on real time basis or live. For example we can test the speed, milage of the car by live test drive. The outcome is guaranteed in live test campaign.

_By the live test campaign we can easily demonstrate the features to a widest possible population.

_The live test is commercial as well as technical, commercial is to increase the sale of the product and technical is to check all the technical features of the product or good.

_ The live test campaign shows the good results , when we consider it in the long run, the large audience will enjoy the live test campaign.

_In the live test campaign the arrangements are online. Everything from start to finish is watched by audience keenly.

Thanks hope you got the answer....

Rahul Sunny answered 2 years ago

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