Consumers can purchase nonprescription medications at food
stores, mass merchandise stores such as Target and Wal-Mart, or
pharmacies. About 45% of consumers make such purchases at
pharmacies. What accounts for the popularity of pharmacies, which
often charge higher prices?
A study examined consumers' perceptions of overall performance of
the three types of stores, using a long questionnaire that asked
about such things as "neat and attractive store," "knowledgeable
staff," and "assistance in choosing among various types of
nonprescription medication." A...