Answer
When the world's largest retailer proposed to enter the
financial business by establishing industrial bank, American banks
started trembling. Wal-Mart was seeking regulatory approval to set
up a "limited" purpose bank only. One of the important reasons for
opposing this move was that banking industry insiders and analysts
believed that if Walmart wins approval to set up industrial bank,
it will eventually expand into retail banking, a move that could
shake-up the banking industry. Furthur, this new entrant is very
competent and aggressive on prices. Although Walmart proposed to
open bank to save millions of dollars on payment processing fees
but most of the banks fear that Wal-Mart will start offering
deposit, checking and loan services.
Some possible benefits to Wal-Mart of such move are:
- The entry of Walmart into banking would lead it to extend more
financial services to its primary clientele and thus improve
financial access for an underserved group.
- It will eliminate third-party transaction costs that it
currently incurs from processing of credit, debit card and
electronic check transactions in its stores.
- In-house payment processing will save unprecedented amount of
money in yearly fees which can be passed to the customer
in the form of lower prices.
- Freed-up funds can be invested in other areas of its business
where sales and profit prospects are more.
Drawbacks to community bankers if Wal-Mart operates full-scale
bank in the United States:
- Smaller regional banks would lose customers and eventually shut
down due to the low-price structure of wal-mart.
- If these banks' customers move to Wal-Mart, banks' deposits
drop and they can't afford to make loans. As a consequence of this,
small businesses would get adversely effected as they depend on
community banks for loans to support their operations.
- While the initial effect may be cheaper services at the
Wal-Mart bank, the long-term effect will be reduced choices for
consumers as the number of financial services providers shrinks,
and as the products become more commoditized.
- A Wal-Mart owned bank will not be able to make the customer a
loan based on a long-standing relationship and personal knowledge
of the customer which community banks does every day.
- As Wal-Mart is very aggressive on prices, life will get more
difficult for incumbent banks.