Question
In: Finance
discuss the Marketing mix of nestle cameroun. (2pages)
discuss the Marketing mix of nestle cameroun.
(2pages)
Solutions
Expert Solution
Marketing mix of Nestle Cameroun is based upon the product and price and place and promotion of the company and its products.
the product mix of Nestle Cameroun is based upon various kinds of dairy product it is offering into the market. it is also catering to the chocolate and confectioneries in order to gain highest amount of the market share.
Pricing mix of Nestle Cameroun is based upon price competitiveness and price skimming and it always try to charge a competitive pricing for its dairy products which are common in nature and price skimming is for those products who are having a Monopoly in the market like Nescafe coffee.
promotion mix of Nestle Cameroun is based upon use of various kinds of personalization and digitalisation of promotion techniques in order to gain the maximum market share and promote it products to the potential customers.
Place mix of Nestle Cameroun is based upon catering upon the wider section of the whole country and the whole globe so it is based upon catering to a large market and winning a highest market share in the segment
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