Question

With the passage of the Affordable Care Act describe how the health care buying decision process for consumers may change? What does this mean to marketers?

Answer 1

Answer : With the change in time, Affordable Health Care Act, now the responsiability of health care provider has been entirely changed. The new responsibility of the health care provider is to inform the consumer about data and information, provide quality treatment and form a healthy relationship between customer which was not earlier.

In traditional manner, the healthcare system provide customer treating illness and provide care about illness , preventation of diseases and on going management of chronic diseases. Now the present manner has been changed and this effect consumer buying decision process of healthcare has been changed such as :

• Data and information are studied and access by the patient to have conversation with their doctor regarding how to diagons and treated the problem in best possible manner. So, consumer can understand which health care plan should be benefited more.
• Estimators of the cost help the consumers in assessing relationship between higher cost and higher quality.
• Now consumers enjoy active role in the selection of the treatment or use of the drug or services.
• Premium amount should also affected their decision because here consumer behave rationally and they dont want to spend more money.
• Consumer decision is also based on innovate information technology and advancement of the techinque.

This means the marketer is that to take the following consideration into the mind while enhancing there higher sales and maintian profit level such as :

• They understand the consumer behaviour if they want to meet demand of patient expectations.
• Increasing quality of treatment in their health plan to attract large number of customer in the workplace.
• New innovate care delievery measures.
• Health care providers are under pressure not increase premium for survival in the market.
• Payment model should be attractive measure
• COntract with doctor to make treatment within the precribed cost.
• Use of innovative technology in the treatment to attract customer