Question

8.1 Discuss key aspects of customer service in relation to your company（Apple） 300 words

Answer 1

Apple products are known for its design and appearance, a core value of the entity. The technology of Apple is focused fairly on the entertainment of consumer and productivity in the mobile phones devices. Along with the latest technology of company's products, the consumers are also wrapped up in the efficient customer service and reliability that it offers. Apple instead of spending money at ads has implemented a long duration customer first strategy. The target is to build a long term genuine relationship with customers and decrease the churn of customer. Apple teaches their employees to apply the psychology in dealing with customers. Apple service team have enough members working to service the anticipated volume in business. Apple has an effective control over its services to the customer. It nearly controls on all aspects of the experience of customer starting from the layout of it's store to the interaction of employees with customers.

The company preference is to create a positive impression on nearly all the customer and understands that the best approach in perform with the training its team on meeting those expectations. The company encourages the team to know their customers in a better way to ensure they can offer them a higher degree of personalization and convenience. The customer service teams are effectively trained and empowered to resolve the issue of customers. The company on a regular basis takes the feedback from their customers via emails surveys to customers immediately after the purchase is made by the customer. It reduces the effort of customer's with offering a "smart button" near each Apple's product that buyers may push when the help is needed. In this way the customers don't have to wait for an employee when they need help or seek someone to approach them to resolve the concern.