Below are some of the points to understand importance of knowing
product cost for a manager:
- It helps manager to price the product competitively in the
market. If the manager knows the cost of its product, then only he
can price its product so that it brings maximum profitability to
the organization.
- It helps evaluate company cost structures with other
competitors. This help manager to understand company competitive
advantage and other competitor’s strengths.
- It helps managers to evaluate various business decisions like
if the company should make or buy from other suppliers in order to
make it more cost effective, sell in the current form or add more
value to the product and enhancing the value of product. Such
decisions are only possible if the manager knows each product cost
and then can evaluate various options depending on the
profitability and organization capabilities.
- It helps manager to understand breakeven volumes for the
organization and how many units need to be sold in order to reach
the desired profitability for the organization.
- It helps manager to identify relevant costs into final pricing
of the product. For example, company might want to consider future
costs related to product while pricing the product.