Question

One of the biggest challenges for bankers in Bangladesh is to properly
coordinate the asset and liability. For many banks, the source of funds are retail
depositors and the Central Bank but most of the loan portfolio is invested in
corporate houses. As a consultant, give us a total of ten concrete strategies to
improve the local bank’s overall fund management.

Answer 1

- Use marketing strategies to increase the customers heads in the bank. Can use paid marketing tools too.

- Zero liability protection.

- Mortgage rate discount and Discounted loan closing costs

- Subaccounts for specific goals/needs.

- Incentives to open a new account or after completing certain number of transactions.

- Deliever customer service that is both friendly and educational.

- Offer mobile app to clients that will help to perform basicfunctions like check deposit, account overview and funds transfer from their handheld device.

- Leverage social advertising to target prospects and existing customers.

- Keep tiered rates based on higher deposit balances.

- Internal employee competitions and incentives for referring anyone.

- Offering personal finance management tools that allow you to see other bank accounts your customers own, informing your sales efforts.

- Manually calling customers and asking their feedbacks and issues facing, if any.

- Direct mail promotions to new movers with special offer.