1. Explain fully brand personality and give examples.

Expert Solution

Brand personality is something with which a human is associated with. Like humans have different personality, brand also has same personality associated with it and it will be viewed differently by different people.

For example, when we see Ferrari (car), we say “sexy” or “wow”. So it becomes brand personality. That is brand has created some personality among humans. People connect themselves with different brand. Also, they are influenced by brands. A company’s brand attracts customers and therefore help I company increase its profits.

Another example, Apple. Apple has created a different space in technology sector and it has become a brand image now. So personality leads to building up of the brand image. So in simple words, brand personality is the behaviour of a brand.

Dove, values simplicity and purity and use this as Brand personality. These way female customers are attracted. They have in kids section as well because of its brand personality as soft and pure.

Rahul Sunny answered 2 years ago

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