Question

4. What should the Benefit in your FABs (Features, Advantages, Benefits) relate to
as you make your presentation to your customer?

Answer 1

Features are clearly identified since we can see or use them, but it can be more difficult to decide if they transform into an eventual value to a customer. It is crucial, though, to consider what benefits consumers get because, essentially, it is the advantages, not features, that influence purchasing choices. Simply put: features build advantages, and advantages add benefits to a client. That is why composing an FAB statement to tie these components together is important for sales and marketing teams.

What the functionality does and how it helps is an asset. These are truthful and informative, but they do not yet interact with how they can change the life of users.For instance:' It holds only the clearest image of a similar collection automatically, and deletes the rest. On average, the photo storage is decreased by 80% .

Benefit is the outcome of the advantage, which is why a good will actually be purchased by a prospect. This main advantage offers an emotional hook point that can be leveraged to make the consumer visualise the good feelings felt with the use of the product. For one, you'll retain happy memories for longer if you don't waste your editing time and can save more of your best images.