Question

Submit a paper that describes what you learned about marketing on Facebook  in brief summary followed by 3 key takeaways as bullet points

Answer 1

Facebook is the most sought after platform where millions of users show high engagement. There are numerous steps to follow to have a good Facebook marketing. They are:

1. Post regularly. This is highly needed to show your audience that you are active on social media so that they will engage with you more.
2. Posting relevant content by understanding your target audience is highly important. You cannot post irrelevant things on your page. Make sure the content is authentic. Content wise Videos gain high engagement, followed by Images with high quality and then Blogs and so on. Make sure your content is unique and attractive because Content Marketing becomes your brand trust.
3. You can promote your products or services by making use of Paid advertising campaigns on Facebook. It helps you to reach more audience and gives you high visibility.
4. Though paid advertising works, brands must adopt to storytelling. Brand storytelling is gaining momentum as it gives a emotion to your brand. So when you convey your brand to your audience via storytelling it gives them a sense of strong feeling of getting connected to your brand. Make sure you tell it in a interesting way!
5. Leverage the power of Facebook Stories. Posting on stories is the popular trend by which you can trigger curiosity among people.
6. Above all, if all these efforts are applied constantly you'll definitely succeed in Facebook. Everything takes time. So plan and build your audience. They are your vital sources of strength.
7. A small tip: When you post a content on Facebook or any other media, make sure you use emojis , smileys etc. Not every post requires this, but if you use them it gives an expression so that people can easily connect with the message which you are trying to convey.

Summary

Here's the quick rundown on free and effective Facebook marketing.

#1: Know your target keywords

What kind of niche are you in? What are the keywords associated to with your niche? If you're clueless about this, go to Google Keyword Planner tool and find those keywords. Also post the relevant content.

#2: Use Open Graph to search for your keywords

Plug in your keywords one by one into Facebooks' Open Graph, and find Facebook groups that specialize in your niche. Post these contents regularly.

#3: Join your niche groups

Now that you have a massive list of all the Facebook groups that target your niche, join all of them. Not some, not one, not two, not a few. All of them. Can promote this groups through paid advertisements.