Question

NSTRUCTIONS AND EVALUATION

Considering all you have learned about marketing and the marketing process, you are tasked with developing a plan to ensure a stadium sell out. Your plan will be evaluated on your competency in the following three areas: 1) Analysis; 2) Decisions; & 3) Rationale for Decisions.

THE CASE

You are to assume the position of marketing managers for the MIDWEST BULLDOGS, a small market professional football team in the National Football League. The owner of the team has asked you to develop a ticket sales strategy and implementation plan to avoid blackouts of televised games. Located in a city of 450,000 people, the MIDWEST BULLDOGS is a small market team, with a large market bite. In the past several seasons, the MIDWEST BULLDOGS have gone from a poor 3-13 record to a much better 9-7 record this past season. The MIDWEST BULLDOGS picked up a wildly popular and talented wide receiver this season, which the national media has covered. While last season brought more victories to the Midwestern team, the excitement did not translate into more ticket sales. The National Football League regulations state that a football game is not aired in the home market if the stadium does not sell out of tickets 72 hours in advance of the game. The National Football League calls this a “blackout.” Even with the excitement of a better record, the MIDWEST BULLDOGS had four of their home games blacked out last season. The Bulldog Stadium seats 70,000 fans, which is an average sized stadium in the National Football League. Currently single tickets range in price from $32-$85 and season tickets range from $400-$800. Many feel the steep price of tickets along with a slumping economy has caused ticket sales to be so poor. More and more fans are choosing to watch the MIDWEST BULLDOGS games in their homes, but will not be able to if the games are blacked out. The owner of the MIDWEST BULLDOGS has asked you to devise a ticket sales strategy and implementation plan that will ensure the stadium to sell out and the game to be televised in the local market. You will present the ticket sales strategy and implementation plan to the team owner in the form of a written document upload to the team’s internal marketing portal.

Answer 1

Football matches are the prime source of earning profit and making the audiences engaged and entertained. In many countries football matches are source of making huge profits during the football season due a lot of audiences go and see matches. A ticket selling plan must be incorporated so that Midwest bulldog can earn a lot of profit and also engage the audiences and attract more and more to come to buy the tickets. A right pricing strategy must be opted so that the audiences do not hesitate in buying the tickets. A pricing strategy should be opted in tier basis so that the pricing and profits can be matched. The pricing must be calculated by dividing the overall cost of arranging the football match by the total number of audiences. An early bird pricing strategy must also be incorporated so that the audiences can be attracted and the sales volume can also be increased. Social media can also play an important role in expanding the sale volume of the tickets. A page must be designed so that many audiences can be attracted. All these processes will help in generating profits for the company.