Consider yourself as a brand. Identify strong, favorable andunique associations with your brand. What would...

Consider yourself as a brand. Identify strong, favorable and unique associations with your brand. What would you like your colleagues to think of when your name came to mind?

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Expert Solution

Brand name: Silverwoman Sachs.

Industry: Investment Banking.

Strengths:

1. High profitability and margin

2. A leader in the Investment banking segment & strong brand name.

3. Diverse Work force from all backgrounds and Experiences.

Opportunities:

1. Expansion all over the world especially in countries like India & China. Having a front office in emerging markets (instead of just back offices for the USA).

2. Commercial banking, private equity.

Brand's:

I want my colleague to think that we are the best financial advisors in the investment banking segment.

Mission statement: To commit our people, capital and ideas for helping our clients, shareholders and communities that we serve to grow.

Vision statement: to become the advisor of choice for our clients and a leading participant in the global financial market.

jeff jeffy answered 2 years ago

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