Question

1.         Please describe the two factors that make social, local, and mobile marketing different from traditional online marketing.

2.         Why are social, mobile, and local marketing efforts interconnected?

3.         Why is the connection between social, mobile, and local marketing important to marketers?

4.         What are the objectives of social marketing?

Answer 1

Answer 1)

Social, local, and mobile marketing have some features that traditional online marketing did not have, these features are conversation and engagement. These new methods allow the businesses to get closer to the customers and interact with them, which was not possible before or in traditional methods

Answer 2)

Social, mobile, and local marketing , they are all self-reinforcing and connected

- as mobile devices become more powerful, they are more useful for accessing facebook and other social sites

- as mobile devices become more widely adopted, the can be used by customers to find local merchants, and those merchants can alert customers in their neighourhood for special offers

Answer 3)

It is important to marketers because it can lead customers down a funnel of cues that end with a purchase. With the into to the social world, modern advertising has changed.

- in terms of reach and engagement, marketers should be able to udnerstand which social site is most popular

Answer 4)

Social marketing aims to influence behaviors that benefit individuals and communities for the greater social good. The goal is to deliver competition-sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.