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In: Accounting

Selecting an appropriate communication channel and media is important to the overall effectiveness of the delivery...

Selecting an appropriate communication channel and media is important to the overall effectiveness of the delivery of a message. Discuss your opinion about this statement in 300 words. Provide two examples to support your argument

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Expert Solution

Effective communication plays an important role in business to inform and influence behaviour.Communication channels refers to the medium you use to send a message,such as telephone or email.Effective communication requires selecting an appropriate communication channel to send your message.

Communication channels used for business communications vary,but may include email,phone conversations and face to face meetings.Effective communication relies on selecting an appropriate communication channel for your message.The effectiveness of communication channels can be evaluated based on richness and oppurtunity for feedback.Email works well for day to day business communications since it is fast and efficient.However.email lacks richness with few non verbal communication cues and no oppurtunity for instant feedback.

Selecting a wrong communication channel can cause communication obstacles including information overload occurs when you receive information faster than you can process.Since,Information is the lifeblood of an organisation in case of an entity,to convey eeffective information,communication is necessary.Internal communication keeps a business viable.Without communication between all levels of the businesses,directives cannot be completed.A lack of communication internally,such as misunderstood directives between management and associate level employees can lead to decreased sales and negative impact upon a business bottom line.

For instance,

If you need to get a quick question fired off to a member of your team on a joint project consider the following,

First,the recipient is a teammate and you probably communicate frequently with them.Second,the message is a quick question that needs to arrive the right away to keep the project on track.Third ,the information is probably not top secret,and fourth,you need them to be able to get back to you as soon as possiblewith a response.By cycling throughseveral of our listed criteria,we would arrive at the conclusion that an IM would be the bast way to get the job done.

Another one ,Your team is the first to work with a new distribution partner on an important large client.After you have spent months working out kinks of an effective process between teams in both companies,your manager informs you that another group in your company will begin this work with new partneron another joint customer.You are asked to bring this new group up to speed on how to work with this new partner.Based on our criteria, would we send the group an IM, an electronic memo,an email, a report ,or utilize a blog or wiki.


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