Question

1. Has Starbucks already factored out price sensitive customers? explain 2. Is brand loyalty a factor in studying customer behavior? explain 3. Why would Starbucks raise the price of low margin products instead of more profitability ones

Answer 1

1. Step 1: Management Dilemma

Is it possible that the brand fits between the credit card and with the Starbuck?
How are the values of the customer being different from the benefits which are being offered from the Starbucks Duetto Visa card?
How can the customer value be determined for giving back the component for the community?
Step 2: Management Questions

Brand and the customers value which value the benefit for the Starbucks Duetto Visa card, have got any match between the both; which is to be launched for the audience with the large number.

Step 3: Research Questions

Launching of the full Starbucks Duetto Visa card should be done by Starbucks. Limited launch of Starbucks Duetto Visa card is to be done.

Step 4: Investigation Questions

Is Starbucks Dueotto Visa Card being clash for the image of Starbucks?
How should the beneits of the StarbucksDuetto Visa Card as from the customers?
What should be planned in order to give back the components of the community to appeal from the customers of Starbucks Duetto Visa card?
Step 5: Measurement Question

To what extend for the perception of Starbucks being hurt by Starbucks Duetto Visa Card?
How much is the perceived value of the customers in dollors for the customers how are offered by Starbucks?
How much is the perceived value of the customers for the planned whch get back to the community component for the Starbucks Duetto Visa card?
Step 6: Management Decision

Full launch of the Starbucks Duetto Visa card should be done by the management; who benefits and give back the components of the community.

2. Starbucks Duetto Visa card team must require a pannel for the card users of Starbucks. Sample frame for the Starbucks Cards will be able to present as well as with the past users. This frame is being selected is it because partcicpants have experienced the Starbucks Cards. It is required to have a knowledge for the value added benefits in order ro give back to the community components for the Starbucks Duetto Visa card