• You have to write a strategic proposal on the importance of
Strategic Management for a successful business expansion based on
an actual business that
has gone from brick-and-mortar only, to offer its products
and/or services in an online environment and/or in an international
environment.
• You are free to choose the company you want to.
• The strategy document must have two parts:
o
Audit:Analyzethebusinessofyourchoice,itspastandpresent,andhowisitcurrentlyperforming.
o
Proposal:ProposeyourownStrategyforthebusiness,bearinginmindthatyou’relookingforinternationalexpansionwiththeaidofdigitalmeans.
• You may serve from the different authors, models and
theories reviewed...