Question

On the Basics – Apple Inc.

A. We have said that strategic management is an evolution and a destination. What does this mean? Discuss in detail. B. Provide three examples of how Apple Inc. is or is not a strategic management firm. C. Lastly, clearly and succinctly describe Apple’s mission statement as well as the 2020 goals and objectives of the firm.

Answer 1

a. strategic management is an evolution and a destination because as comparison with traditional management, it is a continuous process and work according to current situation for making decision. this flexibility helps an organisation for longer survival and earning profits. as real world environment is dynamic, traditional management has its limitation to work according to new challenges where as strategic management helps in foreseeing future challenges and make plans for them in advanced. that's why strategic management is an evolution.

b. apple Inc. is a strategic management:

1. with increase in competition in market, apple Inc. planned to expand their business even having largest market share, by introducing manufacturing unit and first apple store in India because of having 2nd largest population in the world and more than 65% of population is below the age of 35.

2. apple Inc. follows the differentiation strategy for standing out in the market and has different strategy based on geographic conditions. having different products range, elegant looks, luxury product and most important factor innovation, which helps apple Inc. to grab the most of the market.

3. high investment in research & development and main focus on product development.

c. apple Inc. mission: apple mainly focus on providing best user experience to their customers through their innovation from hardware, software and services.

apple Inc. 2020 goals: in 2020, apple Inc. main goals are to 1. defines transportation 2. developing end-to-end ecosystem of products and services and main focus on artificial intelligence. 3 exploring health sector

apple Inc. 2020 objective: mainly focus on providing unmatched services and satisfaction to their customers through their products and services.