Question

In: Accounting

What is often the approach of choice in markets with insufficient or underdeveloped distribution systems?

What is often the approach of choice in markets with insufficient or underdeveloped distribution systems?

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Expert Solution

Direct marketing is often the approach of choice in markets with insufficient or underdeveloped distribution systems.

Direct marketing, selling at once to the patron through the mail, by means of a cellphone, or door-to-door is regularly the approach of choice in markets with insufficient or underdeveloped distribution structures. The technique, of direction, also works well inside the maximum affluent markets.

Direct marketing is a form of speaking a proposal, where companies talk at once to a pre-decided client and deliver a method for an instantaneous reaction. Among practitioners, it is also referred to as direct reaction marketing. By means of comparison, advertising is of a mass-message nature.

Direct advertising and marketing include any advertising that is predicated on direct communique or distribution to personal clients, as opposed to thru a 3rd birthday party including mass media. Mail, e-mail, social media, and texting campaigns are many of the delivery systems used. 


Direct marketing is often the approach of choice in markets with insufficient or underdeveloped distribution systems.

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