Question

For three types of businesses (i.e., online retail, online media, and online B2B services), give an example of one effective and one ineffective email campaign.

Answer 1

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there's one channel that continues to outperform the rest: good old-fashioned email. According to recent research and surveys: Email has an ROI of around 4,300% (according to the Direct Marketing Association) 80% of people say they receive marketing messages alongside their personal emails on a daily basis....70% of the people make the use of coupons, or discounts.They learn about from email. 60% of the people say that receiving special offers is the top reason they subscribe to an email list from a business. In other words, if your ecommerce business hasn't taken the time to adopt email Marketing then you're leaving money on the table. And if these stats don't convince you, here are some other factors that might motivate you to start building your mailing list today. Email Is Outperforming Twitter and Facebook for Selling Stuff Online Running a B2B ecommerce channel is inherently more complex than traditional B2C ecommerce. Payment methods are vast: PO. Check. ACH. Terms. Quote. Catalogs are large, and complicated by high numbers of variants for individual products and even custom needs. Add to that the fact that many B2B ecommerce channels rely on inbound sales – the result of a optimized site – but outbound sales still account for many a salesperson’s commission, and the closing of larger deals. Fast-growing B2B ecommerce brands: Flexfire LED. Assurant. Selini NY. Freund. Restaurantware.