In: Finance
identify and define the various types of strategic alternatives and how the process of bundling might help or harm the strategic motivation of the organization. what is the goal of strategic bundling?
The strategic alternatives helped in business planning and alleviation by countering the experienced challenges like poor marketing. There are four main strategic alternatives; first, the corporate-level strategy elaborates on the markets and businesses, and the related organizations that operate. The strategy is formulated by the high-ranked managers in the diversified companies to align the business objectives. The business-level strategy emphasizes enhancing the firm's competitive position in the services and the products. The firm analyzes all the strategies of the competitive firms and formulates sharper objectives by addressing its strengths, capabilities, and weaknesses’ to counter the competition.
The functional strategy focuses on production, sales, marketing, advertisement, and financial crisis. The strategy focuses on a specific area over a certain period, like training the employees to boost the sales department and production. The operational strategy is enhanced by the operational units of an organization, these addresses challenges at the department level and among the mid-level managers to ensure efficiency (Aggarwal & Rimjhim, 2013). The alternatives positively boost the aim of strategic bundling by packing various products together and introducing a lower price in the market. This increases the market demand for certain commodities or merged products in the market.
Work Cited
Aggarwal, Rimjhim M. "Strategic Bundling of Development Policies with Adaptation: An Examination of Delhi's Climate Change Action Plan." International Journal of Urban and Regional Research 37.6 (2013): 1902-1915.
The strategic alternatives helped in business planning and alleviation by countering the experienced challenges like poor marketing.