In: Economics
Choose three types of communications and describe each briefly.
Which forms of communications do you prefer as a consumer? Why?
If you owned a small retail store selling flowers (like an FTD florist), how would you communicate with customers and prospective customers using the e-marketing communications on the Australian government web site.
Types of communication
1. Verbal Communication
Verbal communication seems like the most obvious of the different types of communication. It utilizes the spoken word, either face-to-face or remotely. Verbal communication is essential to most interactions, but there are other nonverbal cues that help provide additional context to the words themselves. Pairing nonverbal communication with the spoken word provides a more nuanced message.
2. Nonverbal Cues Speak Volumes
Nonverbal communication provides some insight into a speaker’s word choice. Sarcasm, complacency, deception or genuineness occur within nonverbal communication. These things are often communicated through facial expressions, hand gestures, posture and even appearance, all of which can convey something about the speaker. For instance, a disheveled speaker with wrinkled clothes and poor posture would communicate a lack of confidence or expertise. A speaker with a nice suit, who stood up straight and spoke clearly, may appear more serious or knowledgeable.
3. Visual Communication
Visual types of communication include signs, maps or drawings as well as color or graphic design. These typically reinforce verbal communication, and they help to make a point. Visual aids can help a speaker remember important topics, give the audience something to look at, and generally help convey the message being presented.
As a consumer,I prefer verbal communication because it gives me more clarity about the product being purchased.
I would design an advertisement and put it on the website