Question

In 200 words or more, for the Toyota Motor Corporation develop Dynamic/Static Pricing Strategies?

Answer 1

TOYOTA CORPORATE Founded in 1937. Toyota Motor Corporation is aJapanese company that makes design, manufacture, assembles, and sale of passenger cars, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands includes Toyota, Lexus, Daihatsu and Hino. Toyota Motor Corporation is the leading auto manufacturers and the 8th largest company in the world.

This Toyota motor corporation has a dynamic strategies in nature studied in the case study explained below.

In a Case Study found that Toyota’s Successful Strategy in Indonesia. Toyota first began selling cars in Indonesia in 1971 and starts producing them in 1977. Toyota enteres the market with a joint venture with Astra Motor. From 2008 to 2012, sales have more than doubled units. In terms of the market share, Indonesia is the Toyota’s best performing market. 4 of the top ten best-selling cars in Indonesia are Toyotas, with the Toyota Avanza taking the clear lead. The victory of Toyota in Indonesia can be assinged to its “Innovative International Multi-Purpose Vehicle” strategy launched in 2003. Specifically, Toyota designed and produced cars in Indonesia to meet the needs of the domestic market. Toyota corporation launched its second auto plant in Indonesia in March 2013. If Toyota proceeds with the same plan, this will represent a doubling of Toyota’s FDI of the last 40 years in the country.

It Motives for Toyota’s FDI leads in Indonesia include:

• To capture Indonesia's market growing in middle class, which is expected to double by 2020.

• To maintain its market supremacy.

• In response to this Government incentives for new car buyers.