Question

Civic Disturbance

• Consider the strategies and interprofessional team that should be utilized to develop an emergency response plan in the event of a civic disturbance.
• What are the risks and benefits of the quick public responses that will be shared on social media?
• What are the priority communication messages to come from your practice setting to address media, staff and family members?

Answer 1

While social media is an increasingly vital aspect of cricis communication. It usually does not exist on its own. Social suppliments and enhace other, more traditional communications, wheather it's a siren alert or a tv news broadcast. In addition to its many powerfull desirable characteristics, social media like traditional communication platform, it also has risk and benefits.

Benefits

Before a crisis affecting the public strikes, social media provides organization with a powerful tool for building trust among people who use social media by developing constructive dialogues in social media communities. Emergency managers in particular are thus able to establish their social media presence as a go- to source for authoritative public informations during a natural disaster

Reinforces crisis alert being send the public through traditional routes eg: traditional media, while simultaneously fostering public feedback. Many segment of public ( elderly, no English speakers etc). Do not typically use social media.

Regular monitoring of social media can help serve as an early warning system for helping first responders identifying the cricis

Enables monitoring of timely report from the public as well as general public opinion is helpful

It offers an additional way to track the cause of cricis and the effectiveness of the response as perceived by the public. Posting in social media in a cricis, another way to asses recovery progress in the wake of a crisis.

Wide variety of social media platform are available, each have its own characteristics. Sofware is available that can help sort through data and support human evaluators.

Risk

Information gathered from social media users may be inaccurate. Information gathered that seems critical to public safety requires careful confirmation.

Requires increased human resources to properly monitor social media, asses it and respond appropriately. Individuals of organization may not be know procedures of lagging and reporting pertinent information gleaned from social media.

Social media can also san negative public opinion about the way first responders managed the crisis.

Multiple channels can overwhelm those tasked with monitoring social media.