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what is meant by a marketing channel ?

what is meant by a marketing channel ?

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A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel...
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A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel...
A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel which includes one or more intermediaries (distributor, broker or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim middlemen within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to...
A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel...
A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel which includes one or more intermediaries (distributor, broker or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim middlemen within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to...
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