A direct marketing channel typically involves a producer and a
consumer. In contrast, an indirect channel is a channel that
includes one or more intermediaries (distributor, broker, or
agent). Companies usually employ multiple channels to reach more
customers and improve sales. Some organizations may improve sales
is by forging strategic channel unions while other firms may seek
methods to trim intermediaries within the channel. This process is
known as disintermediation. Some of the channels through which
companies make efforts to...