Question

Complete Amway Competitor Analysis in paragraph form

Answer 1

Amway International Inc. is a multi national corporation which specialises in manufacturing and selling healthcare, beauty, and home care products. It was founded in Michigan in year 1959 by Jay Van Andel and Richard Davos. In 2017, Amway reported a revenue of $8.6 billion.

The key competitors of Amway are Proctor and Gamble (P&G), Avon Products Inc, and Mary Kay Inc. These companies are direct rivals of Amway as the core products sold by these companies are substitutes of Amway products. P&G reported a revenue of 15.6 billion in 2017,whereas Avon products reported 5.5 billion revenue in the same year.Mary & Kay reported a revenue of 4 billion in 2017.

All these organisations have a varying degree of selling consultants, and global presence which makes their sales keep fluctuating throughout years. Amway has about 3 million sales consultant in comparison to 3.5 million of Mary & Kay and 6 million of Avon. Since, P&G does not particularly depend on direct selling like other theree companies, its presence cannot be measured by number of sales consultants.

Amway Inc., and all its competitors continously try to differentiate their products and expand their presence on the globe to outsell their competitors with different modus operandi of selling. The quarterly and annual results earned by them quantifies their perception in market.