Question

Product: Apple ipone,

Write a one-page summary that answers the following four questions.

1. Which customer market segments (groups) are being targeted? 2. How does the marketing of the product or service target customers based on their behavior? 3. Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why? 4. What competition is the product or service facing in these most valuable segments?

Answer 1

PRODUCT: APPLE PHONE

Founded in a garage in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple began as a personal computer pioneer that today makes everything from laptops to portable media players. Headquartered in Cupertino, California, the consumer electronics giant entered the smartphone market with the iPhone in 2007, and the tablet market with the iPad in 2010, and the smartwatch market with the Apple Watch in 2014. Apple's latest mobile launch is the iPhone XR. The smartphone was launched in September 2018. The phone comes with a 6.10-inch touchscreen display with a resolution of 828 pixels by 1792 pixels at a PPI of 326 pixels per inch.

The Apple iPhone XR is powered by hexa-core Apple A12 Bionic processor and The phone packs 64GB of internal storage cannot be expanded. As far as the cameras are concerned, the Apple iPhone XR packs a 12-megapixel (f/1.8) primary camera on the rear and a 7-megapixel front shooter for selfies.

The Apple iPhone XR runs iOS 12. It measures 150.90 x 75.70 x 8.30 (height x width x thickness) and weigh 194.00 grams.

The Apple iPhone XR is a dual SIM (GSM and GSM) smartphone that accepts Nano-SIM and eSIM. Connectivity options include Wi-Fi, GPS, Bluetooth, NFC, Lightning, Active 4G on both SIM cards, 3G and 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include Face unlock, 3D face recognition, Compass Magnetometer, Proximity sensor, Accelerometer, Ambient light sensor, Gyroscope and Barometer.

1) MARKET SEGMENTS:

Apple mobile phone  brand provides a wide variety of apps products to its customers.

The brand claims that there Products are vegan, creulty free, virus free.

Which are safe for application.

The brand uses effective promotional strategies and great online presence make them stay connected with the audience.

They sell their products through their own website, e commerce retailers, and have very engaged social media platforms in use to give demonstration, celebrity involvements and to keep the audience their customers stay updated with new range of products added and attractive offers.

2)THE PRODUCT OR SERVICE TARGET CUSTOMER:

It's target customers are the females, especially the youngsters and adults who are crazy about the mobile phone users.

The target customers want high quality mobile apps and storage space high.

3)SEGMENT TARGETED:

The Apple phone is the brand phone.

The brand is competing with other popular products and successful companies.

Providing much better range with a great packaging and for multipurpose uses.

It is competing with all kind of apps and mega flexy cam.

4)Service facing in these most valuable segment:

They don't loose the trust on their company product.

Yes the company has a customer focused culture.

They consider their customers seriously and try to retain them, they assist them with chats and calls and also help them solve any complaint or issues.

They deal with evry customer effectively without making them lose their trust. They send emails and SMS regarding every offer.

Accessions which benefits can get when they purchase and refer others. Building strong base and enhancing the number of loyal customers.