The Internet is used in many different ways to save money and
advance their objective. From enhancing communication to
facilitating market interaction with consumer internet is helping
businesses in many ways:
- E-marketplace: Creating a virtual marketplace and selling their
product to the consumers throughout the word was impossible without
the internet. Now a single firm can sell their product to the
consumer at another corner of the world and increase their profit
many folds. The Internet has given rise to truly global companies.
it has allowed businesses to run their store that is never
closed.
- Enhanced communication and information gathering: Due to
internet companies and government have more data that can be easily
processed and help in decision making for the frim. Now the
companies really know which of their product is loved by which
people and what they like about it, and how they can change those
products to attract more customers. Decision making for what to
make and for whom to make has become simplified.
- Increased visibility of firms: Now a person sitting in India
knows about the product in the US market and he has different ways
to acquire it. It has increased both the consumer and enterprises
visibility and facilitated interaction between them.
- Reduced travels, online advertisements, and virtual existence:
With the internet, a business doesn't need to maintain a physical
store they can only operate from their warehouses saving their
whole expense of running a business store. They need to travel less
between cities to expand the business. The advertisement has become
cheaper and targeted with the internet.