You will select an item for which to shop. Please describe the product attributes desired as...

You will select an item for which to shop. Please describe the product attributes desired as specifically as possible before you visit the retail store. If it is a branded product, state the brand name. The intent of this aspect of the assignment is to ensure that you start out with a clear conception of the specific product for which you are shopping. You then select and compare two retailers who offer this product.

From which of these two stores would you actually purchase the item? Why, specifically? List the factors that play a role in your decision. Which factor is the most important to you? If you would not purchase the item at either store, why not?

b. What are the three most important differences you observed between the stores?

c. What is the type of location (traditional business district, community shopping center, etc.)? How congested is this part of town in general? What influence does the neighborhood have on your impression of the store? Would you travel to this store under normal circumstances to shop for your product?

Expert Solution

Answering the first 4 sub-questions as per Chegg Guidelines:

Product to be shopped: Kellogg’s Frosted Flakes

Product attributes:

The product packaging is blue in color
It has a tiger cartoon imprinted on the product package with the bowl of frosties
The logo of Kellogg’s is printed on the top of the package

Selected stores:

Wal-Mart
Costco

Both these stores are super markets which are considered as one stop solution for customers. These stores offer wide variety of products, huge discounts and this the primary reason why most of the customers like me, prefer shopping from these outlets.

Three most important differences between the selected stores:

Wal-Mart has bigger stores when compared to Costco
Wal-Mart offers more variety of products than CostCo
Costco offers products at wholesale rates while Wal-Mart offers products at marked prices

keosha answered 2 years ago

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You will select an item for which to shop. Please describe the product attributes desired as...

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