Question

What strategic steps would you use to create this immediacy in consumers, an attitude that they should act or purchase based on your successful brand awareness?

Answer 1

What strategic steps would you use to create this immediacy in consumers, an attitude that they should act or purchase based on your successful brand awareness

Building brand awareness allows the business to spread the word about their product or services to more potential customers, communicate the company’s personality to the world, and establish a trust worth relationships with consumers. The strategic steps used to create this immediacy in consumers must utilize the correct marketing tools to further boost brand awareness as discussed below:

1) Gather information: Collect information about the market. Use Google Analytics and look at your social media audiences and, a service that reports and monitors website traffic, to get an overall picture of potential customers.

2) Segment your market: Once a sufficient amount of customer data have collected, then market must then be segmented. Main ways to segment the market include breaking down by any combination of race, marital status, age, gender, income, and occupation

3) Position your offering: The target is to create an offering that is better or more valuable to a particular market segment in comparison to competitors .

4) Segment Branding Efforts to Target Highly Specific Audiences: It is important to use the correct marketing tools to further boost brand awareness. To make the most of branding efforts, marketers need to focus their attention on the brand's identified target market.; and this will help in the following ways:

--Improvement in prospective customer engagement levels.

--Building a better brand experience for customers.

--Help potential customers become loyal brand followers.

--Engagement in a dual conversation between your past, present, and future customers.

--Turn results into profitable revenues