Question

Creative Brief Template - Cessation Smoking

1. Health Area and Intervention(s)

2. Shared Vision

3.Background

4.Priority Audience

(Write a description of a representative audience member and include a picture if possible)

A. Primary Audience

Segment:

Age:

Income:

Education:

Where they live:

Marital status:

B. Influencing Audience

Segment:

Age:

Income:

Education:

Where they live:

Marital status:

5. Objectives (What should the audience think, feel and do?)

Think:

A.

B.

Feel that:

A.

B.

Do:

A.

B.

6. Competitive Behaviors/ Barriers

7. Positioning Statement/ Key Promise (and supporting points)

If you choose to [desired action response], then you will benefit by [what is the single most appealing/I’m- portent benefit the audience sees as a reward for undertaking the new behavior?}

Benefits

• [Benefit A]

• [Benefit B]

• [Benefit C]

Pre-test the above alternative benefits to see which one resonates best with the priority audience

Support Points: (why should the audience believe the key promise?)

• [ Testimonial]

• [Facts]

• [Comparisons]

• [Demonstrations]

8. Call to Action

(One specific action the audience can take after exposed to the message and/or materials)

Media Approach:

(which channels will be used and why)

Materials to be Developed:

(what materials, quantities, duration, other qualities and distribution points)

Creative Concept Outlines:

General Guidelines: (on the tone, feel, issues to be sensitive about):

A.

B.

C.

10. Logos:

Donor:

Key Partners:

Other:

11. Technical/Program Specifications:

Geographic Placement:

Language:

Other:

Answer 1

Answer:-

Cessation smoking:

1, Health Area intervention:

Advancing end smoking among powerless gatherings, amass mediation for social, social and characteristics individual with Evidence- - based methodologies..

2, shared vision:

Tobacco- related health disparities,where special behaviour and less access to cessation treatment exists..

3, Background:

Smoking rates increased among society high and low socioeconomic background..

4, need Audience:

Low salary gathering

Vagrants

Single parent

Genuine wellbeing condition

Brain research condition

5, destinations:

The smokers view ought to include in suspension of smoking and individual dependable to keep away from elements causing the smoking and control intercessions that pointing tobacco control programs that lessen smoking among defenseless gatherings .

6, competitive behaviour:

Motivation to stop smoking, homeless people facing unique social and environmental obstructions for stopping smoke..lack of help like cash, society, mental elements expanding their smoking rates..

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