Question

You own a local manufacturing company producing “High-end Premium” televisions and washing machines. They are branded “Parnaby’s Home Appliances”. You are planning to expand your business offshore and have identified England as a new market. At the same time, you have been approached by an English agency suggesting they act for you.

You and the Agency must identify and target the local retailers in the British market place.

You are now tasked with getting your products from Australia to England and into the Agency’s warehouses. All prices agreed are FOB.

Timing is important because England is a seasonal market for home renovations.

Your Factory/Warehouse is located in Western Sydney and your port of departure is Botany, Sydney. Your destination is Southampton, England. The Agency’s warehouse is located another 50 kms away.

In order to get your product to market in saleable quality, on time and remaining competitively priced, your task is to plan, draw and describe a potential Distribution Channel for both your products.

Questions to be answered -

1. What will your Distribution Channel look like? (Draw your Distribution Channel and highlight the participants. Make sure you include all members. Do not cut and paste from a text, google, etc)

b.    Describe your channel members and why you have included them?

c.   Explain who will manage your Distribution processes and why?

d.   How long will it take to get products from your factory/warehouse in Sydney to the Agency’s warehouses in England? (List the stages you expect to use and explain why you anticipate these)

(You may want to consult google and other on line devices to answer this part)

Answer 1