In: Operations Management
A New Automobile
Some of the ways in which the marketers can stimulate problem recognition are:
1. Telling the customers what are the new features associated with the new automobile
2. Creating Ads that tell the customers about the new vehicle and its advantages
3. Concentrating only the positive aspects of the vehicle and cover the negative aspects by using creative content
4. Creating Ads that tell how the new automobile can solve the transportation problem faced by the family members.
5. Telling the customers who the new automobile is environmental and pocket-friendly.
6. Telling the customers how the technology used in the automobile can reduce the effort required to drive it.
7. Creating Ads to tell the customers how the new automobile can become a status symbol for them and add value to their lives in a big way.