Question

Consumer Behavior:

1. Assume that you are the marketing manager for a large insurance company. You are evaluating the factors that contribute to the search information (what you type in Google) for your products and those factors that disrupt the search. Discuss what you are evaluating and why it's relevant to your company's products.

Answer 1

In the products and services section of your business plan you will clearly describe yep the products and services your business will provide keep in mind that highly detailed or technical descriptions are not necessary and definitely not recommended use simple terms and avoid industry buzzwords so your readers can easily understand.

on the other hand describing how the company's products and services will differ from the competition is critical. so is describing why your products and services are needed if no market currently exists

patents ,copyright and trademarks you own or have applied for should also be listed in this section

depending on the nature of your business your products and services section could be very long or relatively short . if your business is product focused you will want to spend more time describing those products.

if you plan to sell a commodity item and the key to your success lies in say competitive pricing you probably don't need to provide significant product detail. or if you plan to sell a commodity readily available in a varity of outlets the key to your business may not be commodity itself but your ability to market in a ore cost effective way than your competition .

but if yours creating a new product make sure you thoroughly explain the nature of the product its uses and its value etc otherwise your readers will not have enough information to evaluate your business.

in the cycling rental business example we have been using products and services could be a relatively simple section to complet or it could be fairly involved . it depends on the nature of the products the company plants to rent to customers.

if blue mountain cycling rentals plans to market itself as a provider of high end bikes describing those bikes and the sources for those bikes is important since high end cycling rentals is intended to be a market differentitation. if the company plans to be the low cost provider then describing specific brands of equipment is probably not necessary.

also keep in mind that if a supplier runs out of capacity or goes out of business altogether you may not have a sufficient supply to meet your demand .plan to set up multiple vendor or supplier relationships and describe those relationships fully.

PRODUCT DESCRIPTION:

BLUE MOUNTAIN cycle rentals will provide a comprehensive line of bicycles and cycling equipment for all ages and levels of ability since the typical customer seeks medium quality equipment and excellent services at competitive prices we will focus on providing brands like trek bikes.

company analysis is a process carried out by investors to evaluate securites collecting info realted to the company profile products ans services as well as fundamental analysis . a company analysis incorporates basic info about the company like the mission statement and apparition and goals and values. during the process of company analysis an investor also considers the companys history focusing on events which have contributed in shsping compsny

also a company analysis looks into the goods and services proffered by the company.